RogerRoger launches unified email inbox to help sales teams follow up 3x faster

Selects the Nylas Email API to handle the heavy lifting of email integrations, delivering mission-critical features 4x faster. 

RogerRoger is a fast-growing, European-based software company that streamlines communications and simplifies pipeline management for sales and recruitment professionals. The company’s founders saw an unmet need in the market for a shared inbox built with productivity capabilities to bridge the gap between email communications and task management. 

Today, the RogerRoger platform is trusted by small and large businesses alike to manage messages in a unified inbox, sync communications from social platforms including LinkedIn and WhatsApp, link conversations to deals, and unlock more efficient ways of doing business. “Email is the most important channel for customer-facing roles, including financial professionals, sales reps, and recruiters,” says Jasper Pegtel, RogerRoger Founder. “RogerRoger helps teams become more efficient and effective, turning messages into action.”    

Challenge:

Building a shared inbox with limited time, resources, and expertise   

RogerRoger began as a tool for financial professionals to manage their email better. However, the RogerRoger team quickly realized the biggest pain for financial professionals and customer-facing teams in many industries was capturing and acting on the next steps within email conversations between a company and its clients. Still, the team didn’t want to spend precious time and resources navigating complex email protocols to deliver a sync that could power its productivity platform. 

“In the beginning, we faced a daunting challenge,” remarks Pegtel. “Building email sync in an application is complicated and time-consuming. When we founded RogerRoger we heard about a similar startup in the Netherlands that invested three million euros and two years to build an email-based CRM, only to go bankrupt. We didn’t want to make the same mistakes.” 

Integrating a single email service provider is hard enough. But for RogerRoger to realize its vision, it needed a solution that could support all major email providers, be highly reliable, and scale with a growing customer base. 

Solution:

How RogerRoger delivered an email-powered productivity platform 4x faster

With a clear-eyed understanding of the challenges of building email integrations from scratch, the RogerRoger team sought to invest in a communications API platform that would allow them to conserve cost and go to market faster. The team first discovered a European-based “multi-channel messaging platform”, but realized that it lacked the speed and stability they needed to deliver a best-in-class solution for their customers. 

“We wanted to work with an established partner in communications integrations,” explains Pegtel. “When we found Nylas, any discussion of alternatives was quickly killed. Using the Nylas Email API, we immediately built an MVP and closed our first customer. We appreciated the platform’s reliability and performance. To this day, our Nylas-powered capabilities are among the most reliable in our platform.”

RogerRoger’s first customer used Microsoft Exchange, an on-premise email provider that is notoriously difficult to integrate with. In Pegtel’s words, “If we didn’t have Nylas at this point, there was no way in the world we could’ve supported this customer or others with email service providers that require extensive development.”  

Results:

RogerRoger eliminates the disconnect between email communications and task management tools 

With Nylas, RogerRoger accelerated their development timeline from months to weeks, launching their productivity platform 4x faster than if they built from scratch.  

The company’s unified inbox product consolidates customer conversations across different email accounts, regardless of provider, in a single view. With this interface sales and recruitment teams can review client communications and ensure timely, informed follow-up. RogerRoger customers spend 20% less time looking for emails and managing their inboxes—time they can then invest back into closing more deals.  

The unified inbox view in RogerRoger lets teams review customer communications across multiple email addresses.  

But that’s not all. Through Workspaces, RogerRoger also lets you convert any conversation to a task or deal. You can then link these tasks or deals to customer contacts and manage your next steps through a visually intuitive Kanban board. This workflow helps teams maximize the impact of their follow-up with a single pane of glass view of customer engagement.     

With RogerRoger, users can seamlessly convert messages to tasks or deals. 

Nylas empowers RogerRoger to deploy advanced email capabilities that connect to any provider, fast. “Our unified inbox and sales pipeline tools are helping teams follow up with conversations 3x faster,” says Pegtel. “Nylas was critical in launching our email-powered platform in weeks, saving millions in development costs.”

Recently, RogerRoger migrated to API v3, Nylas’ latest platform architecture that elevates performance, developer experience, security, and intelligence. “Our migration to API v3 was smooth: we completed it without any support from the Nylas team. The new API is well-structured and helps us deliver an even more performant and reliable user experience.”     

Moving forward, the team at RogerRoger plans to expand its supported channels beyond email and social by offering calendar management and scheduling automation capabilities. “If you’re in sales or recruiting, scheduling meetings is a critical component of deal follow-up. Our customers are already asking for a calendar sync, and thanks to Nylas, we don’t doubt that we’ll support it very soon.”