Imagine you’re an adventurer standing before a mountain, knowing it’s filled with hidden treasures. But you have no map, tools, or idea where to start digging. That’s precisely what organizations face today — an overwhelming mountain of email data. Companies have metrics like open and click-through rates, but that’s just scratching the surface. The real treasure is getting the most meaningful data: deep insights into customer behavior, preferences, and needs. On average, workers receive anywhere from 50 to 100 emails daily or even more. This mountain of data is an incredible source of information, and without the right tools, that data is never leveraged for decision-making, process optimization, and more.
Nylas doesn’t just give you a shovel; it gives you a state-of-the-art excavator to dig deep into your email data and build email parsing functionality. It extracts, filters, segments, and normalizes the data within emails, turning it into actionable, first-party data.
“With Nylas, a global Fintech company can extract and structure data from the more than 2 million transactions on their platform each day and create actionable workflows and experiences that drive ROI and customer satisfaction from a user base of global retail partners and consumers. Besides, we were able to implement a dramatically streamlined experience in two sprints with four engineers.”
CTO of a global fintech company
Parsing and analyzing email data at the right time within the right context presents several challenges for engineering and product teams. Capturing unstructured data from attachments like images and PDFs, gathering current contact information from signature blocks, and wading through long email chains to find and present relevant details are just a few obstacles app builders must overcome.
Additional complexities include:
Nylas provides an API that enables developers to build email parsing capabilities, allowing for the extraction, management, and categorization of email data. This centralizes disparate data, offering a single source of truth for all email data your company needs to extract. Now, let’s delve into the specifics of how Nylas can be tailored and utilized to optimize data usage and enhance user understanding across different sectors:
Your data, your way: Nylas lets you customize what data you want to extract. You can decide what’s relevant: purchase history or customer interactions.
Fine-tune your universe: Once you get your data, Nylas categorizes it by date, amount, quality, and other specifications you identify.
Turn raw data into user behavior: Businesses can increase customer satisfaction and user adoption by understanding their users’ behavior. These are some examples of how specific industries can take advantage of it:
A leading global e-commerce firm decided to leverage the capabilities of Nylas in refining its operational strategy. They began by extracting crucial data points from emails, encompassing shipping tracking numbers, carrier names, merchant names, SKU numbers, and order totals. This data extraction allowed the company to introduce novel features like delivery tracking, which sends push notifications to users, showcasing the real-time location of their package.
The company gained a comprehensive, 360-degree view of real-time consumer buying behaviors using the insights derived from these data points. Consequently, this enriched understanding facilitated delivering tailor-made customer experiences to millions of users in real time. The results are astounding — a staggering 6x boost in the conversion rates for repurchases, alongside a doubling of their user base and a 4x increase in transactions compared to the previous year.
It’s not just about collecting data; it’s about zeroing in on the data that makes a difference.
With our API platform, you get a one-stop shop for integrating email, calendars, and contacts, all while keeping data privacy and security at the forefront. The result? You can build real-time communication features into your app up to 40x faster, freeing you to focus on what makes your product unique.
Nylas turns your email inboxes into a hub of actionable insights. By handling the nitty-gritty of data extraction and filtering, you can dive into user behavior, elevate customer experiences, and uncover new revenue opportunities.
Start building with Nylas today, or chat with a platform specialist to learn more about how you can increase consumer satisfaction and engagement on your platform.
Learn how Nylas’ technology and engineering team support brands during peak shopping seasons like Black Friday and Cyber Monday.
Learn about the common challenges associated with building your own communications integrations and how Nylas can help you avoid them.
How can you ensure all your emails are reaching your customers’ inboxes? By improving your email deliverability with an email API. Learn more.
Karla is a seasoned Marketing and Sales leader with over 15 years of experience in telecommunications, APIs, SaaS, and contact centers, among others. She is particularly known for her ability to tell stories, translate technical information into business value, and having a proven track record in creating sales and marketing programs to increase revenue generation. Currently, Karla serves as the Head of Marketing at Nylas, where she is responsible for Product Marketing, Customer Marketing, and Sales Enablement activities. Prior to this, Karla held leadership roles at Twilio, 8x8, and Avaya, where she initiated and led several key projects that significantly contributed to these companies' success. She holds a degree in Electronics and Communications Engineering from Tecnologico de Monterrey, and an MBA from Thunderbird Arizona. In her free time, Karla enjoys outdoor activities, yoga, dancing, and traveling. Passionate and goal-driven, she firmly believes in the power of effective communication and the potential it has to create impactful business transformations.
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