Does your platform or application capture and analyze communication data to improve customer experiences, increase engagement, better your brand perception, or inform any other vital decisions? It is highly likely as every business is (or should be) data-centric. And if that’s the case, data protection can’t be an afterthought.
With more than 4 billion daily email users in the U.S., it’s no wonder email is the most widely used communication channel among organizations. And with a trove of rich, email-based conversation history comes a wealth of customer data and insights. But, with great knowledge comes great responsibility. And businesses owe it to customers to protect their personal information under all circumstances.
With cybersecurity threats on the rise and attacks specifically targeting the email industry popping up in the news, it can be intimidating to tackle email data security. However, with the help of a secure email API and a business partner that prioritizes email integration security, your organization can fully leverage the benefits of first-party communications data while maintaining your customers’ trust and loyalty.
Email APIs offer businesses a secure and efficient way to integrate email capabilities into their applications. Through best practices like encryption, authentication, access control, transport layer security (TLS), and compliance with rigorous security standards, well-designed APIs protect users’ sensitive data from hackers.
Using an API to send emails provides an added layer of security compared to traditional sending methods. An email API can help authenticate the sender and recipient of an email, verifying that the communication is coming from the intended source. An API can also limit the data you pass to an application using scopes, meaning the application can only access the data it needs to perform its function — nothing more. It can even encrypt the email’s content, making it more difficult for malicious actors to intercept and access the message.
A secure and encrypted email API can also help to detect and prevent spam and other risky emails from being sent to a recipient. By monitoring emails for suspicious activity, an email API can help detect spoofing and phishing attempts, reducing the risk of data breaches and other security incidents.
Overall, email APIs provide an efficient and secure way for businesses and their developers to integrate email capabilities into their applications. By leveraging the power of APIs, developers can save time and energy while ensuring their customers’ data remains safe.
When selecting a secure email API, it is important to look for a provider that offers a few key features.
First, look for an API that provides end-to-end encryption. This ensures that all communication is securely encrypted and protected from outside interference. For example, Nylas enables encryption at rest as well as encryption in transit:
Selecting an API that offers robust authentication and authorization is also essential. Doing so helps to ensure that only authorized users can access the email network and that all communication is authenticated before being sent.
Additionally, look for an API provider that offers a business continuity and disaster recovery plan as well as an incident response program. Not only is it essential to identify and address suspicious activity quickly, but you also want to have procedures in place for restoring systems in the event of an incident. Selecting an API provider prepared for any potential scenario will ensure ongoing confidentiality, integrity, availability, and resilience of processing systems and services.
Nylas’ secure email API is a single point of integration to securely connect to your users’ inboxes and build bi-directional email capabilities while saving thousands of developer hours. It uses encryption, authentication, authorization, and identity management to protect your users’ data with built-in compliance support.
We take a zero-trust security approach to our policies, meaning we plan for potential hacks from any direction. At Nylas, we understand that breaches are more likely to be caused by employee errors or misconfigured services than state-sponsored attacks (SSA). To be effective, our security team considers all possible avenues to ensure every detail is noticed.
At Nylas, we provide our customers with the highest level of security and compliance. We adhere to the most stringent standards, such as GDPR, HIPAA, SOC 1 Type I, and SOC 2 Type II, to ensure that your company and customer data is protected when using our platform. We are committed to delivering a secure experience for all.
If you’re interested in discovering more about how Nylas safeguards customers’ data through our multi-layered physical and technical security program, check out Security at Nylas. Or, you can get in touch with a platform specialist.
How can you ensure all your emails are reaching your customers’ inboxes? By improving your email deliverability with an email API. Learn more.
Understanding email authentication is important for ensuring the reliable delivery of your emails. Discover how email APIs can help establish this trust.
Learn about the importance of cybersecurity and why you should invest in products and services that prioritize a security-first mindset.
Erin is a content marketing professional at Nylas, where she creates digital assets that connect the organization to individuals. Before Nylas, she spent eight years working in public relations specializing in corporate communications strategy, B2B/B2C writing and editing, executive thought leadership, and other storytelling. In her free time, she enjoys volleyball, karaoke, and baking.
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