Recently, Gartner recognized Nylas as a “Cool Vendor” in its 2023 Gartner Cool Vendors in Composable Customer Engagement Platforms report.
Gartner research revealed that “by 2025, 95% of global enterprises will utilize API-enabled communication platform as a service (CPaaS) offerings.”
Gartner Cool Vendors is a short list of emerging vendors aimed at highlighting interesting, new, and innovative products and services. Cool Vendors are ideal for organizations aiming to build deep customer engagement and user experiences that go beyond traditional CPaaS use cases.
CPaaS is one of the fastest-growing technology sectors. And it is easy to understand why. Companies of all sizes and across all industries are increasingly looking to expand their digital footprints to capture data and create better user experiences across various communication channels. At the same time, organizations often do not want to build their own communications infrastructure from scratch or completely upend their back-end systems to incorporate different channels and integrations.
As a result, more and more businesses are realizing the benefits of building with third-party APIs. Communication APIs by way of next-generation CPaaS providers arm companies with the tools, documentation, and support they need to build and maintain rich integrations, all while being able to minimize the amount of code and sprint cycles needed to get the most out of their integrations and ultimately, deliver better user experiences and engagement.
CPaaS has its roots in SMS communications. While SMS is still an incredibly valuable channel, many organizations recognize that they must expand beyond SMS to truly provide their users with the best and most efficient experience. Enter email.
While email may not feel like a flashy new channel, the reality is that it is the most used communication channel on the planet. Consider that by 2025, up to 376 BILLION emails will be sent daily. With so much daily activity, it only makes sense that email becomes a more critical part of the CPaaS toolkit. Given email’s usage and reach combined with the numerous use cases stemming from contextual email integrations, it is clear that email should be a core component of any organization’s communications strategy moving forward.
Along with emphasizing additional communication channels like email, CPaaS is also at the forefront of fundamental business priorities such as developer experience and productivity.
Software development is the backbone of innovation. Tools such as APIs, SDKs, and the use of AI, low-code/no-code builders, and more all development teams reduce the amount of code and, ultimately, the amount of time developers need to spend to produce great products and features.
Through our rich APIs for email and scheduling capabilities, developers can build connections with all the major email and calendar providers through a single point of integration. Our APIs are being used by developers across the world to connect to some of the most important business applications, such as CRMs, applicant tracking systems (ATS), and many more.
Business efficiency and digital transformation are key components of innovative and next-generation CPaaS. With Nylas, companies can shorten development cycles, take resources that would be spent building email and scheduling integrations, and deploy them elsewhere throughout the organization. Through our APIs, businesses have saved months, if not years, of development time. This allows them to bring innovative products and features to market faster, creating backend efficiency, additional revenue streams, and ROI opportunities.
Learn more: True costs of building in-house vs. building with Nylas
We couldn’t be more thankful to our customers and the developer community for putting their trust in us. Seeing all the incredible things they are doing with our APIs amazes us every day. And a special thank you to our entire team, all our Nylanauts. Without their hard work and commitment, we would not be where we are today.
Being named a Gartner Cool Vendor is truly an honor and validates all the effort we’ve put into creating a solution that is innovative, disruptive, and rooted in arming developers and their teams with the best tools and experience needed to do their best work.
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