In 2024, we’re navigating a landscape reshaped by recent economic challenges and technological advancements. Like 2023’s focus on economic recovery, this year marks a transformation in our interaction and understanding of technology and data. We’re moving beyond adapting to these changes and actively exploring new frontiers that have emerged.
This year, we predict several technological shifts at the forefront: the expanding influence of data-driven AI, the changing role of coding languages, and the growing necessity for personalization in a content-rich world. Additionally, a surge in global internet connectivity will alter how we access and disseminate information.
We’re also addressing the challenges of AI regulation, valuing developer experience in corporate strategies, and reshaping company culture in an evolving work environment.
“The explosion of generative AI has just begun as companies are racing to build generative AI into their products and workflows. The reality is that fine-tuning generative AI requires lots and lots of data, meaning we will see an arms race in 2024 to connect large data sources to generative AI systems. With the help of AI, more and more software will be built, and to power and customize that AI, more and more data will be needed.” — Christine Spang, CTO and co-founder of Nylas
“Generative AI chatbots have taken the world by storm and captured the attention of not just tech but everyone. In 2024, it will be time to take that same excitement that has come with chatbots and use it to explore what else AI can do. The one question that every leader should ask themselves and their teams in 2024 is how they can use AI to better understand their data, product, and operational workflows.” — Christine Spang, CTO and co-founder of Nylas
“Move over JavaScript, in 2024, English becomes the most widely used programming language. Generative AI has already shown its ability to code and code well, something that will only get better and better as time goes on. As a result, many developers and non-developers will increasingly turn to generative AI tools to write and test code. While code will still be generated in programming languages, properly articulating what you are trying to build will become a critical skill set, no matter the language you are coding in.” — Gleb Polyakov, CEO and co-founder of Nylas
“Generative AI is making it easier to create high-quality content at scale. As more and more content is produced, cutting through the noise will become increasingly challenging. This means that in 2024, personalization will be table stakes for communicating with users, customers, and team members. AI’s ability to make us more productive will directly result in an inherent need for personalization. Moving forward, the reality will be that if messaging is not personalized, it will not get anyone’s attention.” — Christine Spang, CTO and co-founder of Nylas
“Right now, roughly two-thirds of the global population has internet access. That is about to change. Now, through initiatives such as Starlink, access to 5G networks as part of the infrastructure plan, and the expansion of digital networks across the globe, we’ll see internet access explode in size and scale in 2024. This presents so many exciting opportunities as more users are connected to the internet, which means more people can learn new skill sets, interact with a broader range of people and communities, and so much more. For companies, this will be a unique challenge as many will need to ensure their IT infrastructure and operations can grow and scale to ensure they can provide customer and user experiences to an even bigger and broader set of internet users.” — Gleb Polyakov, CEO and co-founder of Nylas
“There’s no denying that some sort of AI regulation will ultimately be needed, but not yet. And honestly, maybe not even at any point in 2024. While the need for regulation will present itself the reality is that this technology is evolving too quickly at the moment for us to regulate it at this time. By the time we fully grasp the technology and put together a framework for regulation, AI will have evolved, and we will ultimately need to reshape all the regulatory work that has been done. 2024 will be a year of patience for AI regulation.” — Christine Spang, CTO and co-founder of Nylas
“Executives and business leaders are increasingly tasked with finding ways to grow and scale without compromising on a path to profitability. As a result, development teams have become critically important as they are asked to build revenue-generating features and experiences while being both fast and efficient. This means creating a developer experience that is seamless, easy, and one that minimizes friction throughout the development cycle. In 2024, developer experience will reach the board room, as leaders will recognize that providing an environment where developers can do their best work will directly lead to a more efficient, scalable, and profitable business.” — Gleb Polyakov, CEO and co-founder of Nylas
“Whether you are returning to an office or not, the reality is that we are now working in a decentralized and digital-first environment. Employees are constantly navigating various time zones, cultural nuances, and more. As a result, employee work ethic and trust in management will become fundamental pillars of building a modern company culture. Building an environment where employees have the autonomy they desire without compromising productivity means an inherent amount of trust from management and a strong and focused work ethic from individuals and teams. It is no longer about when and where you work, but if you can build a culture of autonomy and trust, you will gain a competitive edge in 2024 and beyond.” — Gleb Polyakov, CEO and co-founder of Nylas
Learn how trends in company culture, the economy, and emerging technology will impact the way businesses operate in 2023 and beyond.
Learn how trends in connectivity, automation, and company culture will shape user productivity and experience in 2022 and beyond.
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