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Best email scheduler software
• 12 min read
Email scheduler software is an invaluable asset — think of this a secret weapon for today’s business communication. Email scheduling lets users send emails at the perfect time without being at a desk, or even awake. And email scheduling software enables you to seamlessly integrate email scheduling functionality into your applications, enhancing user experience and communication efficiency.
This is especially handy for your users working with people or teams across different time zones. They can write an email whenever inspiration strikes and schedule it to be sent directly from your application when it’s most likely to be read. It’s about ensuring your users’ messages land at the right moment.
But it’s not just about timing. This tool is a plus for helping users stay organized and keeping email strategies on track. Scheduled emails let users plan and schedule emails in advance to manage workloads more effectively. This way, they’re not overwhelming their recipients with a flood of emails and freeing up their time to focus on other important tasks.
Email scheduler software is a smart move for anyone looking to integrate scheduled email functionality for your users.
An email scheduler is a tool or functionality that lets users draft emails and then set them to be sent out automatically at a later date and time. It’s like setting an alarm clock for your emails.
An email scheduler does a lot more than delaying send times. It’s packed with features that can transform email communication. For example:
Scheduled emails provide significant benefits in handling digital correspondence, boosting the effectiveness and efficiency of email interactions. Let’s take a closer look at the benefits:
Selecting the right email schedule software is about finding the right fit for your needs. But first, it’s important to understand the distinction between the different types, which can be broken down in a few different ways.
Let’s start by looking at ready-made solutions versus building scheduled functionality with an email API:
There are also two types of email APIs that support adding this functionality: transactional APIs and contextual APIs. Transactional APIs are ideal for businesses requiring high-volume, rapid email dispatch with minimal customization. Consider scenarios like automated marketing updates, promotional offers, and transactional notifications, where the emphasis is on quickly delivering large quantities of emails.
Contextual APIs are perfect for businesses focusing on personalized, conversational email interactions. These APIs enhance user engagement by enabling personalized sales outreach, customer service inquiries, or tailored newsletters. They offer features like sending messages from personal addresses, customizing emails with HTML and images, and providing analytics tracking to gauge engagement while maintaining high deliverability rates. This approach suits those needing a more nuanced, user-specific email scheduling capability.
Let’s dive into some additional factors for choosing the best email scheduler software:
By keeping these factors in mind, you can choose an email scheduler solution that meets your communication needs and enhances your overall productivity and email management strategy.
How it works: Nylas is a contextual email API that enables the scheduled sending of personalized emails. It integrates seamlessly with existing systems, allowing businesses to automate and precisely time their email communications. This makes Nylas ideal for tailored email strategies that require specific timing for maximum impact.
Key features:
Pros and cons:
Pricing: Nylas’ pricing tiers are designed to be simple and easy, with clear benefits that prioritize customers. With three tiers, customers can select value-added features while balancing growth with maximizing cost savings, making choosing the plan that best meets your requirements simple.
How it works: SendGrid is a cloud-based email service that supports transactional email and offers scheduled email sending. It’s great for businesses managing large-scale email campaigns and other transactional email sends.
Key features:
Pros and cons:
Pricing: SendGrid’s pricing includes a Free Plan for basic use, an Essentials Plan starting at $19.95 per month for small businesses, a Pro Plan from $89.95 per month for higher volume needs, and a Premier Plan with custom pricing for large-scale or specialized requirements. Each plan caters to different levels of email-sending needs, with higher tiers offering more features and capacity.
How it works: Mailgun is an email service that offers scheduled sending for transactional and marketing emails. It’s known for its robust API and detailed control over email operations.
Key features:
Pros and cons:
Pricing: Mailgun offers a Trial plan at $0/month for up to 5,000 emails per month. Their Foundation plan is priced at $35/month, including 50,000 emails per month, while the Scale plan costs $90/month for 100,000 emails. For larger or more customized needs, Mailgun provides a Custom plan, with pricing available upon request.
How it works: HubSpot Sales Hub, part of the HubSpot CRM, is a ready-made software that offers integrated email scheduling to optimize sales communication. It’s designed for businesses looking to streamline their sales processes and improve email timing.
Key features:
Pros and cons:
Pricing: Free with basic features. For more advanced functionalities, they offer several paid tiers. The Starter plan begins at $45 per month, the Professional plan at $450 per month, and the Enterprise plan at $1,200 per month. These plans are designed to cater to different levels of business needs, from basic sales tools to more comprehensive, enterprise-level functionalities.
How it works: Known for its marketing automation capabilities, Mailchimp is a ready-made software solution that provides efficient email scheduling features for businesses focusing on marketing and customer engagement.
Key features:
Pros and cons:
Pricing: Mailchimp’s pricing structure includes a Free Plan for basic email marketing needs, an Essentials Plan starting at $13.00/month for more features and higher contact limits, a Standard Plan from $20.00/month for businesses with larger contact lists, and a Premium Plan for extensive marketing needs with advanced features, catering to larger businesses.
How it works: ActiveCampaign specializes in customer experience automation, which includes email scheduling. It is a good solution for businesses looking for email marketing and CRM capabilities.
Key features:
Pros and cons:
Pricing: Pricing ranges from $15/month for the basic Lite Plan to higher tiers for advanced features, with costs increasing based on contact numbers. The Plus, Professional, and Enterprise Plans cater to larger businesses with more complex needs, and prices are discounted for annual payments.
How it works: Constant Contact is an out-of-the-box software solution primarily for email marketing, with email scheduling as a key feature.
Key features:
Pros and cons:
Pricing: Constant Contact’s Email and Email Plus plans range from $20/month to $335/month, varying based on the number of subscribers. Higher subscriber counts lead to higher prices, and a custom quote is provided for lists over 50,000 subscribers. Both plans have different features, with Email Plus offering more advanced options. There are also discounts for non-profits and advance payments. No free plan is available, but a 30-day free trial is offered.
How it works: GetResponse is a ready-made online marketing platform offering email scheduling as part of its suite of tools, aimed at small to medium-sized businesses.
Key features:
Pros and cons:
Pricing: GetResponse offers a range of pricing plans starting from the Basic Plan at $15/month for smaller needs, scaling up to the Professional Plan for more complex requirements. There’s also a custom-priced Max Plan for large-scale businesses with advanced needs. Prices vary based on the number of contacts and are discounted for longer-term commitments. A 30-day free trial is available for new users.
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Erin is a content marketing professional at Nylas, where she creates digital assets that connect the organization to individuals. Before Nylas, she spent eight years working in public relations specializing in corporate communications strategy, B2B/B2C writing and editing, executive thought leadership, and other storytelling. In her free time, she enjoys volleyball, karaoke, and baking.