Automated outreach is the use of software to send high volumes of emails (up to provider rate limits) to a list of recipients without sending those messages manually. Examples include sales outbound campaigns, customer service outreach, and candidate sourcing. The goal of automated outreach is to eliminate tedious, manual tasks while still ensuring high deliverability, open rates, and engagement.

Many companies use email APIs to reduce resource investment, minimize maintenance cost, and refocus engineering efforts on more critical projects instead of building automated outreach functionality from scratch. When choosing an email API, you’ll want to consider the requirements of your use case (ex: Do you need send and receive capabilities?). Additionally, high email deliverability is critical for automated outreach solutions to ensure user confidence.

The Nylas Email API supports 100% of email service providers through a single integration, including Gmail, Microsoft Outlook, Microsoft Exchange, Microsoft 365 Email, and IMAP.

We built security into the foundation of our products and processes. Through secure user authentication, your application can only access the data it needs. All data is encrypted at rest and in transit, while programs such as continuous threat detection, continuous vulnterability monitoring, and a bug bounty program help proactively identify threats. Plus, Nylas is compliant with leading security standards, including GDPR, CCPA, SOC 2 Type II, ISO 27001, and HIPAA/HITECH Learn more about security at Nylas here.